Before we show you the latest and greatest modern digital marketing samples and strategies, let’s first define the umbrella term digital marketing. This phrase has been bounced around in the online world for years and yet some may not have the full grasp of what it actually encompasses.
Digital marketing, in fact, is simply the promotion of brands, products and/or services through the use of electronic media to reach targeted consumers in real-time. It includes several internet marketing techniques such as Search Engine Optimization and Marketing, Display Advertising and the prominent channel of today: Social Media Marketing. This also extends to non-internet conduits such as podcasts, e-literature, mobile apps, and even television and radio channels.
What makes it especially more advantageous over the traditional methods of marketing is that consumers can have instant access to information wherever and whenever they need it. It gives brands the capacity to interact with their targeted market, giving them an expedient view of what their consumers want and need out of a brand. This specific kind of information is beneficial for consistent engagement in order to push through with potential transactions. Digital channels for marketing are basically inexpensive in comparison to more old-fashioned forms of media resulting to both relative gain and latent challenges in the future specifically when it comes to competition.
Key points in unlocking the success of modern digital marketing lie in excellent visibility, dynamic customer interaction, big data extraction, seamless call-to-action and online traffic generation. Here we share a couple of digital marketing samples that have worked great so far.
COCA-COLA Sharing Can Campaign
Besides the fact that this campaign went viral, the company capitalized on buyer psyche and emotions to get them to start consuming more Coke again. What is more nostalgic than sharing the beverage with friends? Coca-Cola did an excellent job of deciphering what drives their consumers and positioned themselves as a brand which connected with people all over the world. And so, their campaign was shared all over social media too.
DEUS EX MACHINA’s Film Trailer
This Australian brand just proved its own words quite well, “bigger than a brand. It’s a culture.” As you can see in the short-film trailer, it gives no mention of their specific brand. Not even subtle product placement. And yet it sells the viewer the idea of what Deus’ brand is all about. It sells you the lifestyle. They even have a fantastic blog that reaches out to potential high-adrenaline enthusiasts.
TARGET’S Body Positive Swimwear
All praises so far and launched early this month, Target’s new campaign turns the spotlight to swimwear which is ‘A Fit for Every Body’ featuring real-sized women sans the usual skinny models in swimsuit ads. These 4 bloggers of varying shapes and personalities help promote Target’s approach of helping each woman embrace their uniqueness. And eventually sell some suits by going viral.