You probably found yourself with one of the best ideas of your lifetime for a fantastic app but let it all just fly out the window since you don’t know the first thing about designing, building and eventually marketing and monetizing apps.

Whether for business or for an existing company brand, product or service, here we will lay down the basics on how you can build your first mobile app and make sure it reaps genuine success. Although there’s no definite formula for creating the ultimate app, some of these strategies presented to you may work in your favor. It all depends on nitpicking which works or doesn’t and heading upwards from there – as long as you get started.


Do your research. Could your app have a potential market base? Do people want it at all? The idea stage could be tricky. You may need some customer validation in order to ensure you’re not spending money on a dud.

You could start by researching for popular apps in your preferred platforms and in select categories. What makes these apps stand out from its competitors? Is there already an existing app which offers your app’s exact same features? You can also use Google’s keyword planner tool to check the demand for your potential app.

It would also be highly beneficial for you to increase your knowledge base on how apps work, of course. If you don’t have technical skills, then it is always possible to learn them.

Another important point of consideration would be to ask yourself how you can make money off of it.


Set goals. As with every project, there must be a strict set of goals. This goes hand in hand with researching your product and market demand.


Layout, flow and feature planning. Now it’s time to make your wireframe and story board as detailed as possible. Remember to keep user experience in mind. How will the user navigate your app? What are its important features? Should you scrap some of it? Removing anything unnecessary for the time being will reduce initial development costs.


Design for success. Despite what anyone else could tell you – design is king when it comes to apps. Strong considerations for the overall app theme, fonts, icons, graphics and other design elements as well as its user experience factor during the design process is essential for creating a truly great app. Keep it simple and professional, but design-forward.


Testing and prototypes. Before your product goes live on the market, be sure to perform several tests on various hardware devices as well as exhausting prototypes. You can grant access to a select group of people for test runs and reviews. This is the point wherein user feedback could mean a thin line between a good app or a failed one.


Integration of analytics and improvisations. Once your app has gone live, you may keep track of downloads, retention and engagement. Observing user behavior will also give you some insight on future app improvements and updates.

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